I want to show you two ways to say the same thing. Here’s #1: “Don’t worry! Avoid the scams and shop our no-hassle dealership!” Now for #2: “At Fiesta Motors, we make it a breeze to get approved for a high-quality used car, truck, or SUV!” Now, which option sounded better to you? The second...Read More

For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is...Read More