Social media is a worldwide market with a myriad of platforms and billions of users. Tapping into this market and establishing a robust social media presence is an integral part of building your brand, but what are the best practices? How can you ensure your brand is competitive, consistent, and place it higher on the search engine results pages? Read on for some key steps you can take to grow your business through social media. Tapping into this market and establishing a robust social media presence is an integral part of building your brand, but what are the best practices? How can you ensure your brand is competitive, consistent, and place it higher on the search engine results pages? Read on for some key steps you can take to grow your business through social media.
Step 1: Establish Your Brand Goals
What are you trying to do with your brand on social media? Achieving your goals first requires knowing what they are. Do you want to build customer loyalty, increase sales, bring in new leads, or increase awareness of your business? Once you identify these goals, research methods for achieving them individually to create an overarching strategy that covers all the platforms on which your company is present. Bear in mind that different goals may work better on certain social media platforms than others. For example, you may want to work on building awareness on TikTok, then use Facebook to bring in new leads.
Step 2: Establish Visuals
Your brand’s visual identity is the most important part of your social media presence. Use similar color palettes, graphics, fonts, and design elements across your social media accounts to create a consistent, recognizable look and feel to your brand.
Step 3: Establish Your Voice and Tone
Once you have your goals and visual media, now it’s time to look at your copy and voice. Your written material should reflect a tone or personality. How do you want your brand to be perceived? Direct, informative, and honest? Quirky, funny, informal? Copy can vary from platform to platform as different platforms have different demographics. For example, your voice and tone on TikTok might sound more playful than it would on LinkedIn.
Step 4: Establish a Schedule and Stick To It!
Marketing on any social media platform requires a consistent stream of fresh content, so develop a schedule for posting and stick to it. This helps in two ways: consistently adding new content lets potential customers know you’re a thriving business, and relevant content increases your search engine rankings, placing you higher on results pages. Again, some research on what cadence works best for your goals on a certain platform can go a long way here.
Step 5: Interact!
Adding new content every day is not enough! These platforms are called social media for a reason: they function best when users interact with one another. Ask questions in your posts, post surveys, promote local events and tag other local businesses, anything to engage with your audience and keep them active on your brand’s page. The more engagement, the greater your reach, so reply to comments, reply to reviews, ask for feedback, and watch your numbers grow.
If you need assistance in creating a social media marketing strategy for your business, consider speaking to the experts at The Automotive Advertising Agency. We can ensure your social media marketing dollar is spent wisely and effectively. Call us at 512-610-7300 or contact us at TheAutoAdAgency.com/contact/.