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There’s plenty of NFL to go around. While Hyundai’s big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels — even if they don’t have massive ad budgets. For example, ad agency Tier10, which devises campaigns for...
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There is no doubt the digital age has forever changed consumer behavior. The decision to make a purchase is preceded by time spent online reading product and company reviews or asking friends and family about products via social media platforms like Facebook and Twitter. In the world of automotive sales, understanding this type of behavior...
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