Your Customers are Online – You Should be Too
These days, no dealership marketing plan is complete without a Digital Media Strategy. Through the use of hands-on Digital Media Management, expert Search Engine Optimization, and targeted Paid Advertising, our digital experts will reliably deliver more leads and more customers to your door. 90% of customers start their automotive search online, so this could be the single most important step you take to increase your sales.
Optimize your online presence now.
Keeping a dealership site up to date can be a full-time job, and that’s where we come in. Digital Media Management is an essential task for any dealership. Your site can be one of, if not the largest source of leads for your dealership, but only if it’s managed properly. Our digital media experts will keep your site up to date, ensure your graphics match across the board, and facilitate technical issue fixes. More importantly, we interpret and analyze website data, so we can tell you how many people visit your site, how long they stay there, and what they view. That allows us to keep your site relevant, and keeps you selling cars.
Search Engine Optimization (SEO) is a critical component of any digital strategy, and one that far too often goes overlooked by dealerships. Our SEO specialists will manage tech components, code errors, and structured data to improve your page ranking. What does this all mean? It means your dealership shows up sooner in online searches, and your website has more visitors. By strategizing and conducting page ranking research, we’ll determine what your competitors are doing, and how best to rank above them. The more customers see your site, the more sales you make.
In addition to a well-managed website and effective SEO, more direct messaging is an important part of digital media marketing. Paid Digital Advertising can include Google search ads, display ads, positive and negative keywords, landing pages, and even pre-roll video. We provide both strategy and creative for these essential digital methods, along with placement, management, and bid optimization. We will create a highly-targeted campaign so that we get the right message, to the right people, for a big boost to your leads.