Google Analytics 4 (GA4): The Future of Automotive Dealership Analytics

The Automotive Advertising Agency is excited to share insights on Google Analytics 4 (GA4), the latest version of Google’s popular analytics platform. As of July 1, 2023, Universal Analytics, the previous version, will be retired. This means users must migrate to GA4 to continue receiving valuable analytics data. While this may seem daunting, it’s a positive development, as GA4 offers significant upgrades and numerous new features and capabilities to benefit car dealerships. Our agency is well-equipped to help clients seamlessly transition to GA4 and harness its full potential in their automotive marketing efforts.

Upgrades in Data Collection and Reporting

GA4 introduces major changes in data collection and storage, utilizing a different model compared to Universal Analytics. Although some data from Universal Analytics may not be available in GA4, it collects new types of data that provide dealerships with a more comprehensive view of customer behavior.

The reporting interface in GA4 is more user-friendly and intuitive, offering a wider range of reports to help dealerships track various metrics.

New Features Benefiting Car Dealerships

GA4 Benefits for Car DealersGA4 boasts several new features that can significantly benefit automotive dealerships:

  1. Cross-platform tracking: GA4 tracks users across multiple devices and platforms, offering a complete view of customer behavior.
  2. Attribution modeling: With various attribution models, dealerships can determine the impact of marketing efforts on driving sales.
  3. Experimentation: GA4 allows dealerships to run experiments and test different marketing strategies with ease.
  4. Machine learning: GA4 uses machine learning to provide insights that may not be easily discovered.

Specific GA4 Benefits for Car Dealerships

The Automotive Advertising Agency can help clients leverage GA4 in the following ways:

  1. Optimize marketing campaigns: GA4 tracks website visitors from different marketing channels, enabling dealerships to allocate budgets more effectively based on traffic and sales.
  2. Understand customer behavior: By analyzing visited pages, viewed products, and actions taken, dealerships can create more targeted marketing campaigns.
  3. Enhance customer experience: Monitoring customer interactions helps identify areas for improvement, such as adding helpful content to the website.

Embrace the Future with Google Analytics 4

In conclusion, Google Analytics 4 is the future of automotive dealership analytics. Its powerful features significantly improve marketing, sales, and customer experience. The Automotive Advertising Agency can help you migrate to GA4 before the July 1, 2023 deadline and maximize its potential for your dealership’s success. Contact us today at, call 512-610-7300, or email to drive your dealership into the future with GA4.

About the author

Michelle Camacho is the President of The Automotive Advertising Agency.