Selling Cars: Harnessing the Power of Social Media for Automotive Dealerships

Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers. It’s also provided an opportunity for the voice of the customer to be heard by businesses and the rest of the world. Gone are the days where transactions between a business and customer happen in isolation. Social media platforms have forever altered the way businesses market themselves and effectively created a 24/7/365 marketing cycle. It’s imperative that automotive dealerships understand how to take advantage of social media, the importance of online reputation management, and the most effective and efficient ways to harness the power of social media to drive traffic to their dealerships.


The Automotive Advertising Agency is a multi-cultural, full-service, creative advertising agency that fully understands the importance of moving metal. Let us identify market growth opportunities for your dealership or LMA. We’ll develop a comprehensive strategic marketing plan that is designed to help you sell your inventory. We’ve helped over over 133 tier 3 and tier 2 clients win big and can do the same for you. We bring to the table decades of combined experience in broadcast television, cable, radio, Spanish language media, internet marketing, brand development, public relations, digital media, SEO and advertising. Our creative team will craft a customized message that will enhance your market positioning and increase your profitability.


Facebook is the largest social network in the world with over 2 billion active users. It’s too big for your auto dealership to ignore if for no other reason than your competition isn’t. Facebook has three distinct tools that auto dealerships can utilize to drive traffic to their dealership and sell more cars.


A Facebook page for a business is very similar to a profile page for an individual. Other users can “Like” a page, message a business through the Facebook page, and a customer can leave a review on a dealership’s Facebook page.

Setting up a Facebook page for your dealership is the first step in taking advantage of this online marketing resource. It’s free and simple to set up a page. There are even free tools like Canva that can size images and logos to the appropriate size for different graphics on a Facebook page. Canva can even be used to create eye-catching graphics for posting to Facebook.

The difficult part of having an effective Facebook page for your dealership is gaining traction. It’s essential that the Facebook page get as many likes as possible. This increases the chances of users seeing and interacting with your posts.

About the author

Michelle Camacho is the President of The Automotive Advertising Agency.