It’s fairly common for SEO and PPC teams to work completely independently from one another, if even in the same department. SEO and PPC campaigns often run parallel with each other, or sometimes compete against one another. But what if they worked in tandem, towards a common goal? How could this impact the traffic to...Read More

It’s official, Netflix is set to begin its new ad-supported tier, “Basics With Ads,” Thursday, November 3rd. One of the most prolific streaming services, Netflix, has announced that it will start showing 15- and 30-second ads to run before and during programs and up to 5 ads per hour. For automotive dealers, this could mean...Read More

Great news for our clients and auto dealers everywhere: Google has officially launched their newest ad format specifically for vehicles! Google Vehicle Ads are a lower-funnel ad format designed to allow dealerships to place ads for their vehicles front and center when a customer searches for a specific vehicle type. These ads include the vehicle’s...Read More

For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is...Read More