Tag

digital media
For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is...
Read More
There is no doubt the digital age has forever changed consumer behavior. The decision to make a purchase is preceded by time spent online reading product and company reviews or asking friends and family about products via social media platforms like Facebook and Twitter. In the world of automotive sales, understanding this type of behavior...
Read More