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Facebook
Dos and Donts for Auto Dealers on Facebook - TAAA Blog
In today’s digital marketplace, a prominent social media presence is required to keep your dealership competitive. According to a Google study, 90% of auto buyers start their research online, and your brand’s social media accounts will be front and center on any major search engine’s results page. You only have one chance to make a...
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5 Ways to Use Hashtags to Promote Your Dealership - TAAA Blog
Hashtags have been a part of social media since 2007. The first hashtag was used by blogger and product consultant Chris Messina, who proposed it as a way to group or associate certain messages together. The hashtag was made a permanent part of the social media landscape when Twitter started to hyperlink hashtags in 2009,...
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Auto Dealer Customer Reviews - How to Get Them - TAAA Blog
Customer reviews can make or break a business, and car dealerships are no exception. One study found that 90% of auto purchasers conduct research online, and over 90% of consumers trust online reviews as much as personal recommendations. Ignoring the impact reviews have on your dealership can wreak havoc on your bottom line, so it’s...
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4 Winning Facebook Strategies For Your Dealership - TAAA Blog - December 2021
In the competitive culture of car sales, bringing new customers into your dealership is more difficult than ever. In the past, a well-placed ad with a memorable jingle was all you needed to seal the deal, but today, you need to work harder to get new leads in the door. Younger, more media-savvy buyers balk...
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Facebook Marketplace Marketing for Auto Dealers
Facebook Marketplace has been an important tool in many dealers’ belts since its launch, but upcoming changes will disrupt this practice. Beginning in September 2021, Facebook Marketplace will no longer allow the distribution of vehicle listings from partner catalog feeds. Currently, you are able to automate your listings directly from your inventory, but this change...
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For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is...
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At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to...
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Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers. It’s also...
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Sometimes, dealerships consider responding to guest reviews as a low priority. However, it’s an important facet of your overall customer satisfaction strategy and ought to be taken seriously. By responding to customer reviews, it provides the customer a voice, which makes them feel heard. In turn, this gives dealerships an opportunity to improve customer satisfaction...
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