An effective online video marketing strategy is crucial to improving performance, boosting sales, and driving traffic to your automotive dealership. Studies show that over 75% of car-buyers claim that online videos influenced their decision to buy a vehicle, and an additional 40% of potential buyers admit that online videos helped them find a more suitable...Read More

These days, advertising on social media is necessary if you want to keep your business competitive, and YouTube is no exception. There are many simple and fun ways to make this versatile platform work for your business. Read on to find out how. When it comes to engaging sales content, video is king. According to...Read More

Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers. It’s also...Read More

In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than...Read More