At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to be an effective channel for used car marketing. Whether it’s for an OEM dealership looking to boost their pre-owned sales, or a Buy Here Pay Here store trying to reach a neighborhood, Facebook is the right choice for used car marketing.
To start, Facebook ranks as one of the most cost-effect platforms for used car marketing, and for advertising in general. The average Cost Per Click (CPC) for the automotive industry is only $2.42, which is significantly lower than the average on competing digital platforms. We are able to consistently deliver Facebook campaigns with a CPC much lower than this, so you can really maximize your investment with us.
It is also very easy to obtain leads on Facebook. If you get an average of 30-50 leads per month from your website, you can expect to get 150-200 from Facebook during the same period. Customers are on Facebook more regularly and often feel more at ease than they do on dealer sites, which consistently yields a high number of quality leads.
One of the biggest challenges when advertising used cars is eliminating waste. Ensuring that your advertisement is reaching the right audience, one most likely to engage with your message and purchase a vehicle. Through Facebook, you can also target geographically. This helps get your message to the right people at the right time.
Another benefit of Facebook is how well it allows you to leverage images. Used cars differ from new ones in that all used cars are unique. With Facebook, you can include images of the vehicle in question, allowing your customers to instantly see the condition and whether it has the features they are looking for, motivating them to take action.
This is made even easier because Facebook provides an opportunity to connect with clients quickly and seamlessly. Customers can interact with your social page and even fill out lead forms, all without ever leaving the site. Facebook can even notify you when a customer has engaged with an ad in real-time, allowing you to act quickly on new leads. This is all the more effective since social media is a part of most customers’ daily routine, accounting for an average of 136 minutes of daily interaction.
With all of this taken into account, it’s easy to see why Facebook is a consistent and effective outlet for used car marketing. If you want to see a big boost to your pre-owned sales, get in touch with us at The Auto Ad Agency! Our team of social media specialists know the ins and outs of Facebook and can deliver a real boost to your sales. We have decades of combined social media experience and can take your dealership to the next level.