Now More Than Ever, Content Reigns Supreme

bloggraphic5FacebookThe need for compelling content and social media has been more vital for the success of your business. If you still haven’t gotten on board, I have two questions for you: Why haven’t you yet? And more to the point, how are you reading this?

In order to stand out from the crowd, you should be generating original content and promoting it. Here at The Automotive Advertising Agency, we extol the virtues of cohesive branding because all of your messaging should be consistent in targeting your clearly defined audience. The same principles should guide the content you produce.

Here are three reasons why you need to have powerful content.

1 – It builds credibility. Building a reputation as a thought leader can earn credibility even in the most crowded of spaces. Start a blog that shares your opinion on trends you think the consumer should know about. Or share a couple of case studies. Create a following and mine that following for topics they’d like to hear about. Maintaining a steady flow of content that is informative and not pushy on selling, will build the trust you need to get recommendations to boost your business profile.

2 – Search engines will love you. While your credibility starts to build and your reputation as a thought leader begins to spread, your SEO will begin to trend upwards as well. Google’s site ranking rewards those businesses with up to date content, even more so if that content is getting passed around. With just a few months of blogging you’ll see that consumers are landing on your page because you are not spamming them with out-of-date offers and deals. Instead of keyword stuffing, you’re providing fresh, relevant content.

3 – It will grow and target your audience. Thanks to powerful analytic tools, all of your hard work making content and building your reputation will unlock insights into your audience you never had before. By closely monitoring likes, shares, comments, and other actions you can learn more about your connection to current and future consumers. Likewise, some of these consumers can become a volunteer brand evangelist spreading the word of your services and further strengthening your presence online and in real life.

In a world that moves at the speed of a like on Facebook, a tweet, a snap, a pin, or any other type of social share, it’s abundantly clear that you need to be generating great content. Rest assured that if you’re not doing it, your competitors certainly are.

Marco Camacho, Principal, TAAA
About the author

Marco Camacho is the Founder and Principal of The Automotive Advertising Agency, with decades of experience in the automotive advertising industry. With a passion for cars and marketing, Marco has dedicated his career to helping auto dealerships achieve unparalleled success through strategic and innovative advertising campaigns. Leading a talented team of experts across offices in Austin, Los Angeles, and New York, Marco oversees operations and ensures the agency’s continued excellence. Marco’s journey began 35 years ago in car sales at Lone Star Volkswagen in San Antonio, Texas. Excelling in understanding customer needs and providing exceptional service, he expanded his expertise to prestigious brands like Ferrari and Lamborghini. However, driven by ambition and a desire for innovation, Marco transitioned into advertising and media, following in his father’s footsteps as a broadcasting pioneer. Starting as an advertising sales professional at a local radio station, he merged his passion for automobiles with his growing knowledge of marketing and media dynamics.