In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than...Read More

With over 500 million active users, Twitter is an important channel of influence in US culture, and that includes the people you’re most interested in finding: potential car buyers. Car dealers all over the country are using Twitter to direct traffic back to their site, to reach out to the community, and to advertise. According...Read More

Launched in 2003, LinkedIn now has more than 400 million members in 200 countries and territories around the globe. Amazingly, that is less than half of Facebook’s daily users, but LinkedIn is generally considered the professional alternative. The statistics are compelling (data from LinkedIn’s site): Sales professionals who use LinkedIn for social selling are 51%...Read More

The need for compelling content and social media has been more vital for the success of your business. If you still haven’t gotten on board, I have two questions for you: Why haven’t you yet? And more to the point, how are you reading this? In order to stand out from the crowd, you should...Read More

A picture is worth a thousand words. And thousands of dollars, if you use it effectively. Using Instagram, for example, is a great way to share photos of happy customers and their cars and feature inventory. Are you inspired to buy a car from a glossy stock photo? Perhaps not. But if you were following...Read More

I can’t find time for social media, you say. Who needs it? It’s a waste of time. And by the way, isn’t a handle something people used in the ‘70s on CB radios? What we would tell you is that utilizing social media to sell more cars is not only beneficial but critical to your...Read More

While many brands and businesses are trying to figure out how to successfully leverage every single social media platform available in order to increase sales and awareness, Instagram remains untapped by many dealerships. There is no such thing as a one-size-fits-all social media strategy and often, cross-platform promotion is not the best approach. Nevertheless, creating...Read More

There is no doubt the digital age has forever changed consumer behavior. The decision to make a purchase is preceded by time spent online reading product and company reviews or asking friends and family about products via social media platforms like Facebook and Twitter. In the world of automotive sales, understanding this type of behavior...Read More