The Auto Ad Agency

Be Consistent with your Advertising Investment: Generate More Marketing Value Through Steady Campaigns

Michelle Camacho
by |  March 2nd, 2021

When it comes to advertising, the value of consistency cannot be understated. Of course, keeping your message consistent is paramount to memorable marketing, but consistently running your media can be equally if not more important. Keeping your messaging on the air consistently, even during slower buying periods, can exponentially increase your return on investment.

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Business


A New Market Emerges in the Wake of COVID-19

Michelle Camacho
by |  December 22nd, 2020

They say every cloud has a silver lining, and while COVID-19 has been a particularly dark cloud, there is a silver lining to be found for car dealerships. As we all know, the pandemic has created many unprecedented challenges to nearly every industry in the world, and the automotive sector is no exception.

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Business


Comscore: The Right Tool for the Job

Michelle Camacho
by |  November 3rd, 2020

They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and highest value TV programs for our clients.

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Media


A New Target for Automotive Advertising on Google

Michelle Camacho
by |  August 31st, 2020

For nearly 20 years, Google has been an integral part of any digital marketing spend. The platform’s dominance makes it an obligatory inclusion for anyone trying to establish an online presence, and the automotive industry is no exception. Targeting audiences based on factors such as gender, age, or zip code have become standard practice,

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SEM


Brand Compliance Vs. Legal Compliance

Michelle Camacho
by |  June 5th, 2020

If you’re a dealership owner or manager, there’s a good chance you’re a little familiar with Advertising Compliance, but did you know there is a difference between Brand Compliance and Legal Compliance? At The Automotive Advertising Agency, we deal with compliance guidelines on a daily basis, and have put together this guide to help illuminate the differences between the two.

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Business