By

Michelle Camacho
5 Tips for Effective EV Marketing - TAAA Blog
Electric vehicles are quickly becoming one of the most efficient and economical options for car buyers today. Almost every major manufacturer either has an EV already in production, or plans for an EV lineup in the next ten to twenty years. Even legacy brands are betting long on an electric future by dispensing with internal...
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Tapping Into Gen Z on LinkedIn for Auto Dealers - TAAA Blog
We’ve spoken before about the best ways to use LinkedIn to grow your auto dealership, but with the platform’s main demographics changing considerably, and with new features geared toward younger users, a new market has opened up inside the social media site. Gen Z, (also known as zoomers), are the most mobile generation ever, with...
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Social Media Brand-Building for Buy-Here-Pay-Here and Independent Dealers
Social media is a worldwide market with a myriad of platforms and billions of users. Tapping into this market and establishing a robust social media presence is an integral part of building your brand, but what are the best practices? How can you ensure your brand is competitive, consistent, and place it higher on the...
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SnapChat and WhatsApp for Auto Dealers - TAAA Blog
Social media marketing may be the most important part of your dealership’s marketing strategy. More people are on social media than ever before, and the numbers continue to grow. Almost three quarters of Americans use at least one social media site, along with nearly half the population on the planet. The benefits of effective social...
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TikTok Dynamic Showcase Ads for Automotive - TAAA Blog
TikTok is one of the fastest-growing social media platforms in the world. With over 1 billion active users monthly and over 100 million active users in the United States, TikTok is seeing user adoption at rates that make other social media platforms like Facebook and Twitter stand up and take notice. From an auto dealer...
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Dos and Donts for Auto Dealers on Facebook - TAAA Blog
In today’s digital marketplace, a prominent social media presence is required to keep your dealership competitive. According to a Google study, 90% of auto buyers start their research online, and your brand’s social media accounts will be front and center on any major search engine’s results page. You only have one chance to make a...
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5 Ways to Use Hashtags to Promote Your Dealership - TAAA Blog
Hashtags have been a part of social media since 2007. The first hashtag was used by blogger and product consultant Chris Messina, who proposed it as a way to group or associate certain messages together. The hashtag was made a permanent part of the social media landscape when Twitter started to hyperlink hashtags in 2009,...
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Buy-Here-Pay-Here Dealerships Best Practices - TAAA Blog
World events are changing the way people buy cars. The Covid pandemic, semiconductor shortages, inflation, rising gasoline prices, shipping delays, and now international conflict are all affecting the traditional dealership sales model. Buyers whose finances were affected by the pandemic don’t have the buying power they once did. All these factors combined put Buy-Here-Pay-Here (BHPH)...
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Google Vehicle Ads Launches - TAAA Blog
Great news for our clients and auto dealers everywhere: Google has officially launched their newest ad format specifically for vehicles! Google Vehicle Ads are a lower-funnel ad format designed to allow dealerships to place ads for their vehicles front and center when a customer searches for a specific vehicle type. These ads include the vehicle’s...
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Auto Dealer Customer Reviews - How to Get Them - TAAA Blog
Customer reviews can make or break a business, and car dealerships are no exception. One study found that 90% of auto purchasers conduct research online, and over 90% of consumers trust online reviews as much as personal recommendations. Ignoring the impact reviews have on your dealership can wreak havoc on your bottom line, so it’s...
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