The Auto Ad Agency

Comscore: The Right Tool for the Job

Michelle Camacho
by |  November 3rd, 2020

They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and highest value TV programs for our clients.

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Media


A New Target for Automotive Advertising on Google

Michelle Camacho
by |  August 31st, 2020

For nearly 20 years, Google has been an integral part of any digital marketing spend. The platform’s dominance makes it an obligatory inclusion for anyone trying to establish an online presence, and the automotive industry is no exception. Targeting audiences based on factors such as gender, age, or zip code have become standard practice,

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SEM


Brand Compliance Vs. Legal Compliance

Michelle Camacho
by |  June 5th, 2020

If you’re a dealership owner or manager, there’s a good chance you’re a little familiar with Advertising Compliance, but did you know there is a difference between Brand Compliance and Legal Compliance? At The Automotive Advertising Agency, we deal with compliance guidelines on a daily basis, and have put together this guide to help illuminate the differences between the two.

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Business


Why You Should be on Facebook if You’re Selling a Used Car

Michelle Camacho
by |  February 7th, 2020

At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to be an effective channel for used car marketing.

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Social Media