By

Michelle Camacho
Google Business Profile for Auto Dealers - TAAA Blog Nov 2021
Google My Business is now Google Business Profile The product and its name have evolved over many years as Google has sought to better build and tailor its tool for local businesses in the United States and markets around the world. Google launched its local product, Google Local Business Center, in 2005. It was rebranded...
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How to Build an Effective Auto Dealer Blog - TAAA Blog
In the old days, all a dealership needed to stand out from the crowd was a killer TV commercial and maybe a giant inflatable gorilla on the roof. These days, there’s a plethora of things you need to do behind the scenes to stay relevant. One of the most effective tools in any dealer’s belt...
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Online Car Buying Tips from TAAA
One of the biggest changes brought on by the COVID-19 pandemic has been the dramatic shift to remote working by a large swath of workers. Millions of workers swapped their morning commute for a trip down the hall, and there’s no going back to the way things were for many companies. As we move forward...
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TikTok for Automotive - TAAA Blog
If you thought no social media app could make a dent in the social video market against the likes of Facebook Watch, Instagram, and Snapchat, think again! Say hello to the wildly popular and extremely fast-growing app, TikTok. What does TikTok do?  Launched in the United States in September 2017, TikTok allows users to create...
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Facebook Marketplace Marketing for Auto Dealers
Facebook Marketplace has been an important tool in many dealers’ belts since its launch, but upcoming changes will disrupt this practice. Beginning in September 2021, Facebook Marketplace will no longer allow the distribution of vehicle listings from partner catalog feeds. Currently, you are able to automate your listings directly from your inventory, but this change...
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Pinterest for Auto Dealers - TAAA Blog
If there’s one thing we’ve learned over our decades of experience in automotive marketing, it’s that Social Media is here to stay. Sites like Facebook, Instagram, Twitter, and TikTok have experienced consistent growth, with social media sites surpassing 4.14 billion users worldwide last year. This explosive growth has led to them being a dominant force...
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TAAA Blog: Internet Traffic: What it Means and How to Increase Yours
If you have a website, chances are you’ve heard of internet traffic. In a nutshell, internet traffic is the number of people you have visiting your site. There are several different types of internet traffic, and there are many different methods of boosting them. Here’s a crash course of all the different ways customers may...
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TAAA April Blog - COVID Inventory Messaging
In the automotive industry, we like to say, “Always Be Selling.” But what do you do when you have a very limited inventory to sell? All across the country, auto dealers are experiencing inventory issues due to COVID-19 related production delays. They’re getting fewer new cars in from the factory, and since there are fewer...
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The Automotive Advertising Agency is excited to announce that we are officially able to offer Google’s new Dealership Inventory Program to our valued clients! This new feature, also known as Cars for Sale, augments your dealership’s Google Business Profile on mobile devices with a live feed of your inventory. This unprecedented level of search interactivity...
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When it comes to advertising, the value of consistency cannot be understated. Of course, keeping your message consistent is paramount to memorable marketing, but consistently running your media can be equally if not more important. Keeping your messaging on the air consistently, even during slower buying periods, can exponentially increase your return on investment. Here’s...
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