The Automotive Advertising Agency

Brand Compliance Vs. Legal Compliance

Michelle Camacho
by |  June 5th, 2020

If you’re a dealership owner or manager, there’s a good chance you’re a little familiar with Advertising Compliance, but did you know there is a difference between Brand Compliance and Legal Compliance? At The Automotive Advertising Agency, we deal with compliance guidelines on a daily basis, and have put together this guide to help illuminate the differences between the two.

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Business


Why You Should be on Facebook if You’re Selling a Used Car

Michelle Camacho
by |  February 7th, 2020

At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to be an effective channel for used car marketing.

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Social Media


2018 Agency Internships (Paid!)

Michelle Camacho
by |  November 9th, 2017

The Automotive Advertising Agency is growing rapidly and we’re on a mission to add two vibrant, creative, and highly motivated interns to our team in South Austin. One Social Media Intern and one Creative Intern will work alongside our graphic design, production, and social media teams to create and curate content for our clients.

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Business Design Social Media


Reputation Management & Your Dealership

Michelle Camacho
by |  February 21st, 2017

Sometimes, dealerships consider responding to guest reviews as a low priority. However, it’s an important facet of your overall customer satisfaction strategy and ought to be taken seriously.

By responding to customer reviews, it provides the customer a voice, which makes them feel heard. In turn, this gives dealerships an opportunity to improve customer satisfaction levels and increase customer loyalty.

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Business


YouTube for Car Dealerships

Michelle Camacho
by |  November 28th, 2016

In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than once to check out the automobiles in the running.

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Business Social Media


The Wide Reach of Twitter For Auto Sales

Michelle Camacho
by |  September 23rd, 2016

With over 500 million active users, Twitter is an important channel of influence in US culture, and that includes the people you’re most interested in finding: potential car buyers. Car dealers all over the country are using Twitter to direct traffic back to their site, to reach out to the community, and to advertise.

According to an article in Advertising Age,

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Social Media


Using LinkedIn Effectively to Sell More Cars

Michelle Camacho
by |  June 16th, 2016

 

Launched in 2003, LinkedIn now has more than 400 million members in 200 countries and territories around the globe. Amazingly, that is less than half of Facebook’s daily users, but LinkedIn is generally considered the professional alternative.

The statistics are compelling (data from LinkedIn’s site):

Sales professionals who use LinkedIn for social selling are 51% more likely to exceed their sales quota than sales professionals who don’t use LinkedIn for social selling.

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Social Media