By

Michelle Camacho
Facebook Marketplace Marketing for Auto Dealers
Facebook Marketplace has been an important tool in many dealers’ belts since its launch, but upcoming changes will disrupt this practice. Beginning in September 2021, Facebook Marketplace will no longer allow the distribution of vehicle listings from partner catalog feeds. Currently, you are able to automate your listings directly from your inventory, but this change...
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Pinterest for Auto Dealers - TAAA Blog
If there’s one thing we’ve learned over our decades of experience in automotive marketing, it’s that Social Media is here to stay. Sites like Facebook, Instagram, Twitter, and TikTok have experienced consistent growth, with social media sites surpassing 4.14 billion users worldwide last year. This explosive growth has led to them being a dominant force...
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TAAA Blog: Internet Traffic: What it Means and How to Increase Yours
If you have a website, chances are you’ve heard of internet traffic. In a nutshell, internet traffic is the number of people you have visiting your site. There are several different types of internet traffic, and there are many different methods of boosting them. Here’s a crash course of all the different ways customers may...
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TAAA April Blog - COVID Inventory Messaging
In the automotive industry, we like to say, “Always Be Selling.” But what do you do when you have a very limited inventory to sell? All across the country, auto dealers are experiencing inventory issues due to COVID-19 related production delays. They’re getting fewer new cars in from the factory, and since there are fewer...
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The Automotive Advertising Agency is excited to announce that we are officially able to offer Google’s new Dealership Inventory Program to our valued clients! This new feature augments your dealership’s Google Business Profile on mobile devices with a live feed of your inventory. This unprecedented level of search interactivity is a great way to put...
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When it comes to advertising, the value of consistency cannot be understated. Of course, keeping your message consistent is paramount to memorable marketing, but consistently running your media can be equally if not more important. Keeping your messaging on the air consistently, even during slower buying periods, can exponentially increase your return on investment. Here’s...
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They say every cloud has a silver lining, and while COVID-19 has been a particularly dark cloud, there is a silver lining to be found for car dealerships. As we all know, the pandemic has created many unprecedented challenges to nearly every industry in the world, and the automotive sector is no exception. What you...
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Should I wait until the end of the year to buy a car? That’s the question many of your customers have been asking themselves since the end of summer. They think that manufacturers and dealers have been saving their best offers for the end of the year, and whether that’s the case or not, it’s...
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They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and...
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I want to show you two ways to say the same thing. Here’s #1: “Don’t worry! Avoid the scams and shop our no-hassle dealership!” Now for #2: “At Fiesta Motors, we make it a breeze to get approved for a high-quality used car, truck, or SUV!” Now, which option sounded better to you? The second...
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