By

Michelle Camacho
TikTok Dynamic Showcase Ads for Automotive - TAAA Blog
TikTok is one of the fastest-growing social media platforms in the world. With over 1 billion active users monthly and over 100 million active users in the United States, TikTok is seeing user adoption at rates that make other social media platforms like Facebook and Twitter stand up and take notice. From an auto dealer...
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Dos and Donts for Auto Dealers on Facebook - TAAA Blog
In today’s digital marketplace, a prominent social media presence is required to keep your dealership competitive. According to a Google study, 90% of auto buyers start their research online, and your brand’s social media accounts will be front and center on any major search engine’s results page. You only have one chance to make a...
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5 Ways to Use Hashtags to Promote Your Dealership - TAAA Blog
Hashtags have been a part of social media since 2007. The first hashtag was used by blogger and product consultant Chris Messina, who proposed it as a way to group or associate certain messages together. The hashtag was made a permanent part of the social media landscape when Twitter started to hyperlink hashtags in 2009,...
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Buy-Here-Pay-Here Dealerships Best Practices - TAAA Blog
World events are changing the way people buy cars. The Covid pandemic, semiconductor shortages, inflation, rising gasoline prices, shipping delays, and now international conflict are all affecting the traditional dealership sales model. Buyers whose finances were affected by the pandemic don’t have the buying power they once did. All these factors combined put Buy-Here-Pay-Here (BHPH)...
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Google Vehicle Ads Launches - TAAA Blog
Great news for our clients and auto dealers everywhere: Google has officially launched their newest ad format specifically for vehicles! Google Vehicle Ads are a lower-funnel ad format designed to allow dealerships to place ads for their vehicles front and center when a customer searches for a specific vehicle type. These ads include the vehicle’s...
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Auto Dealer Customer Reviews - How to Get Them - TAAA Blog
Customer reviews can make or break a business, and car dealerships are no exception. One study found that 90% of auto purchasers conduct research online, and over 90% of consumers trust online reviews as much as personal recommendations. Ignoring the impact reviews have on your dealership can wreak havoc on your bottom line, so it’s...
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Five Tips for Youtube for Car Dealers
These days, advertising on social media is necessary if you want to keep your business competitive, and YouTube is no exception. There are many simple and fun ways to make this versatile platform work for your business. Read on to find out how. When it comes to engaging sales content, video is king. According to...
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Tax Time Strategies for Buy Here, Pay Here Dealerships - TAAA Blog
Promotions during tax season are nothing new for car dealerships. April 15th has long been considered a day of opportunity for those enterprising dealers who can maximize their profit potential with creative marketing strategies. Buy-here-pay-here (BHPH) dealers are in an especially good position to take advantage of tax refund campaigns as you’re not just selling...
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Compete With Carvana - TAAA Blog January 2022
Keeping your dealership relevant in the age of point-and-click touchless buying can be challenging, but dealers still have the upper hand in many aspects of the purchasing process. Here are some key tips to help you maximize your sales potential with the traditional dealership model in the digital world. The Covid-19 pandemic has changed the...
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The Importance of Photos on Your Google Business Profile - TAAA Blog Jan 2022
Differentiating your business can be difficult, especially in today’s digital world. Managing your online presence and reputation is key to putting your best face forward for potential customers and keeping your business name high in online search rankings. One of the most effective ways to promote your business online and help SEO is regularly updating...
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