Over-the-top (OTT) advertising has revolutionized the digital advertising landscape, providing numerous advantages to both advertisers and consumers. With the rapid growth of video content since 2020 and the transition away from third-party cookies, OTT advertising platforms have become essential for brands, including car dealerships. In this post, we’ll explore the basics of OTT advertising, its...Read More

The Automotive Advertising Agency is excited to share insights on Google Analytics 4 (GA4), the latest version of Google’s popular analytics platform. As of July 1, 2023, Universal Analytics, the previous version, will be retired. This means users must migrate to GA4 to continue receiving valuable analytics data. While this may seem daunting, it’s a...Read More

As an auto dealership, you constantly strive to create engaging and high-quality content for your landing pages and blogs. The Automotive Advertising Agency is here to introduce you to ChatGPT, a game-changing tool that will revolutionize your content generation process. What is ChatGPT? First, let’s take a brief look at the history of ChatGPT. Developed...Read More

It’s fairly common for SEO and PPC teams to work completely independently from one another, if even in the same department. SEO and PPC campaigns often run parallel with each other, or sometimes compete against one another. But what if they worked in tandem, towards a common goal? How could this impact the traffic to...Read More

An effective online video marketing strategy is crucial to improving performance, boosting sales, and driving traffic to your automotive dealership. Studies show that over 75% of car-buyers claim that online videos influenced their decision to buy a vehicle, and an additional 40% of potential buyers admit that online videos helped them find a more suitable...Read More

Set to take effect on January 30th, 2023, Meta, the parent company to Facebook, recently announced that automotive dealers will no longer be allowed to post inventory to the Facebook Marketplace application. While this updated policy will not prevent individuals from buying or selling vehicles on Facebook, it will certainly push automotive dealers towards more...Read More

It’s official, Netflix is set to begin its new ad-supported tier, “Basics With Ads,” Thursday, November 3rd. One of the most prolific streaming services, Netflix, has announced that it will start showing 15- and 30-second ads to run before and during programs and up to 5 ads per hour. For automotive dealers, this could mean...Read More

Electric vehicles are quickly becoming one of the most efficient and economical options for car buyers today. Almost every major manufacturer either has an EV already in production, or plans for an EV lineup in the next ten to twenty years. Even legacy brands are betting long on an electric future by dispensing with internal...Read More

We’ve spoken before about the best ways to use LinkedIn to grow your auto dealership, but with the platform’s main demographics changing considerably, and with new features geared toward younger users, a new market has opened up inside the social media site. Gen Z, (also known as zoomers), are the most mobile generation ever, with...Read More

Social media is a worldwide market with a myriad of platforms and billions of users. Tapping into this market and establishing a robust social media presence is an integral part of building your brand, but what are the best practices? How can you ensure your brand is competitive, consistent, and place it higher on the...Read More