By

Michelle Camacho
Should I wait until the end of the year to buy a car? That’s the question many of your customers have been asking themselves since the end of summer. They think that manufacturers and dealers have been saving their best offers for the end of the year, and whether that’s the case or not, it’s...
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They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and...
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I want to show you two ways to say the same thing. Here’s #1: “Don’t worry! Avoid the scams and shop our no-hassle dealership!” Now for #2: “At Fiesta Motors, we make it a breeze to get approved for a high-quality used car, truck, or SUV!” Now, which option sounded better to you? The second...
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For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is...
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For nearly 20 years, Google has been an integral part of any digital marketing spend. The platform’s dominance makes it an obligatory inclusion for anyone trying to establish an online presence, and the automotive industry is no exception. Targeting audiences based on factors such as gender, age, or zip code have become standard practice, but...
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Since the start of the COVID-19 Pandemic, we’ve all had to live in “The New Normal.” We stay six feet apart, wear masks in the grocery store, and most of our commutes got a whole lot shorter. Coronavirus has changed nearly every aspect of our society, and the way we consume media is no different....
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If you’re a dealership owner or manager, there’s a good chance you’re a little familiar with Advertising Compliance, but did you know there is a difference between Brand Compliance and Legal Compliance? At The Automotive Advertising Agency, we deal with compliance guidelines on a daily basis, and have put together this guide to help illuminate...
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In these uncertain times, is a phrase you are going to see a lot during the COVID-19 Pandemic. Everyone is searching for answers, both consumers and advertisers, and it can be difficult to decide which direction to go with your marketing. If you are uncertain what to do with your advertising, The Automotive Advertising Agency...
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At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to...
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Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers. It’s also...
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