With over 500 million active users, Twitter is an important channel of influence in US culture, and that includes the people you’re most interested in finding: potential car buyers. Car dealers all over the country are using Twitter to direct traffic back to their site, to reach out to the community, and to advertise.
According to an article in Advertising Age,
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Launched in 2003, LinkedIn now has more than 400 million members in 200 countries and territories around the globe. Amazingly, that is less than half of Facebook’s daily users, but LinkedIn is generally considered the professional alternative.
The statistics are compelling (data from LinkedIn’s site):
Sales professionals who use LinkedIn for social selling are 51% more likely to exceed their sales quota than sales professionals who don’t use LinkedIn for social selling.…
The need for compelling content and social media has been more vital for the success of your business. If you still haven’t gotten on board, I have two questions for you: Why haven’t you yet? And more to the point, how are you reading this?
In order to stand out from the crowd you should be generating original content and promoting it.
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A picture is worth a thousand words. And thousands of dollars, if you use it effectively.
Using Instagram, for example, is a great way to share photos of happy customers and their cars and feature inventory. Are you inspired to buy a car from a glossy stock photo? Perhaps not. But if you were following a car dealer on Instagram and saw a great photo of a car that caught your interest,
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I can’t find time for social media, you say. Who needs it? It’s a waste of time. And by the way, isn’t a handle something people used in the ‘70s on CB radios?
What we would tell you is that utilizing social media to sell more cars is not only beneficial,
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While many brands and businesses are trying to figure out how to successfully leverage every single social media platform available in order to increase sales and awareness, Instagram remains untapped by many dealerships.
There is no such thing as a one-size fits-all social media strategy and often, cross platform promotion is not the best approach.
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There’s plenty of NFL to go around.
While Hyundai’s big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels — even if they don’t have massive ad budgets.
For example, ad agency Tier10,
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There is no doubt the digital age has forever changed consumer behavior. The decision to make a purchase is preceded by time spent online reading product and company reviews, or asking friends and family about products via social media platforms like Facebook and Twitter.
In the world of automotive sales, understanding this type of behavior can help dealers if they take the more proactive approach.
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If you are executing a successful social media marketing strategy at your auto dealership, then you definitely understand the importance of reputation management. Engaging with customers who would rather communicate via a tweet, private Facebook message, or Yelp post is an increasingly important aspect of the customer service experience. As you’ve probably discovered, responding to these customers in a timely fashion is a very effective tactic toward clearing up miscommunication or discovering that your business clearly did something wrong.
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We truly enjoyed our visit to Palm Springs for the Digiday Brand Summit. As VIP guests at DBS, we’re able to visit with incredibly innovative companies within the digital world. We made new friends, caught some great NBA playoff games and added to our arsenal of digital media opportunities. Here are some photos from the event.
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