Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers.
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The Automotive Advertising Agency is pleased to announce that Executive Vice President and co-founder Michelle Camacho has risen to become our new President. She assumes the role after a long tenure as Vice President, working to develop the company into a dominant force in the automotive advertising sector.
Mrs.
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The Automotive Advertising Agency is growing rapidly and we’re on a mission to add two vibrant, creative, and highly motivated interns to our team in South Austin. One Social Media Intern and one Creative Intern will work alongside our graphic design, production, and social media teams to create and curate content for our clients.
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Sometimes, dealerships consider responding to guest reviews as a low priority. However, it’s an important facet of your overall customer satisfaction strategy and ought to be taken seriously.
By responding to customer reviews, it provides the customer a voice, which makes them feel heard. In turn, this gives dealerships an opportunity to improve customer satisfaction levels and increase customer loyalty.
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In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than once to check out the automobiles in the running.
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With over 500 million active users, Twitter is an important channel of influence in US culture, and that includes the people you’re most interested in finding: potential car buyers. Car dealers all over the country are using Twitter to direct traffic back to their site, to reach out to the community, and to advertise.
According to an article in Advertising Age,
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Launched in 2003, LinkedIn now has more than 400 million members in 200 countries and territories around the globe. Amazingly, that is less than half of Facebook’s daily users, but LinkedIn is generally considered the professional alternative.
The statistics are compelling (data from LinkedIn’s site):
Sales professionals who use LinkedIn for social selling are 51% more likely to exceed their sales quota than sales professionals who don’t use LinkedIn for social selling.…
The need for compelling content and social media has been more vital for the success of your business. If you still haven’t gotten on board, I have two questions for you: Why haven’t you yet? And more to the point, how are you reading this?
In order to stand out from the crowd you should be generating original content and promoting it.
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A picture is worth a thousand words. And thousands of dollars, if you use it effectively.
Using Instagram, for example, is a great way to share photos of happy customers and their cars and feature inventory. Are you inspired to buy a car from a glossy stock photo? Perhaps not. But if you were following a car dealer on Instagram and saw a great photo of a car that caught your interest,
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I can’t find time for social media, you say. Who needs it? It’s a waste of time. And by the way, isn’t a handle something people used in the ‘70s on CB radios?
What we would tell you is that utilizing social media to sell more cars is not only beneficial,
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