Over-the-top (OTT) advertising has revolutionized the digital advertising landscape, providing numerous advantages to both advertisers and consumers. With the rapid growth of video content since 2020 and the transition away from third-party cookies, OTT advertising platforms have become essential for brands, including car dealerships. In this post, we’ll explore the basics of OTT advertising, its...Read More

An effective online video marketing strategy is crucial to improving performance, boosting sales, and driving traffic to your automotive dealership. Studies show that over 75% of car-buyers claim that online videos influenced their decision to buy a vehicle, and an additional 40% of potential buyers admit that online videos helped them find a more suitable...Read More

They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and...Read More

Since the start of the COVID-19 Pandemic, we’ve all had to live in “The New Normal.” We stay six feet apart, wear masks in the grocery store, and most of our commutes got a whole lot shorter. Coronavirus has changed nearly every aspect of our society, and the way we consume media is no different....Read More