Site speed is often considered a crucial factor when it comes to Google search rankings, especially for industries with complex websites such as car dealerships. This post aims to debunk the myth surrounding site speed and its impact on Google rankings, especially for complex auto dealership websites. The Unique Challenges of Auto Dealer Websites Websites...Read More

It’s fairly common for SEO and PPC teams to work completely independently from one another, if even in the same department. SEO and PPC campaigns often run parallel with each other, or sometimes compete against one another. But what if they worked in tandem, towards a common goal? How could this impact the traffic to...Read More

Google My Business is now Google Business Profile The product and its name have evolved over many years as Google has sought to better build and tailor its tool for local businesses in the United States and markets around the world. Google launched its local product, Google Local Business Center, in 2005. It was rebranded...Read More

In the old days, all a dealership needed to stand out from the crowd was a killer TV commercial and maybe a giant inflatable gorilla on the roof. These days, there’s a plethora of things you need to do behind the scenes to stay relevant. One of the most effective tools in any dealer’s belt...Read More

The Automotive Advertising Agency is excited to announce that we are officially able to offer Google’s new Dealership Inventory Program to our valued clients! This new feature, also known as Cars for Sale, augments your dealership’s Google Business Profile on mobile devices with a live feed of your inventory. This unprecedented level of search interactivity...Read More