Keeping your dealership relevant in the age of point-and-click touchless buying can be challenging, but dealers still have the upper hand in many aspects of the purchasing process. Here are some key tips to help you maximize your sales potential with the traditional dealership model in the digital world. The Covid-19 pandemic has changed the...Read More

In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than...Read More