Tag

Social Media
Tapping Into Gen Z on LinkedIn for Auto Dealers - TAAA Blog
We’ve spoken before about the best ways to use LinkedIn to grow your auto dealership, but with the platform’s main demographics changing considerably, and with new features geared toward younger users, a new market has opened up inside the social media site. Gen Z, (also known as zoomers), are the most mobile generation ever, with...
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Social Media Brand-Building for Buy-Here-Pay-Here and Independent Dealers
Social media is a worldwide market with a myriad of platforms and billions of users. Tapping into this market and establishing a robust social media presence is an integral part of building your brand, but what are the best practices? How can you ensure your brand is competitive, consistent, and place it higher on the...
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SnapChat and WhatsApp for Auto Dealers - TAAA Blog
Social media marketing may be the most important part of your dealership’s marketing strategy. More people are on social media than ever before, and the numbers continue to grow. Almost three quarters of Americans use at least one social media site, along with nearly half the population on the planet. The benefits of effective social...
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TikTok Dynamic Showcase Ads for Automotive - TAAA Blog
TikTok is one of the fastest-growing social media platforms in the world. With over 1 billion active users monthly and over 100 million active users in the United States, TikTok is seeing user adoption at rates that make other social media platforms like Facebook and Twitter stand up and take notice. From an auto dealer...
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Dos and Donts for Auto Dealers on Facebook - TAAA Blog
In today’s digital marketplace, a prominent social media presence is required to keep your dealership competitive. According to a Google study, 90% of auto buyers start their research online, and your brand’s social media accounts will be front and center on any major search engine’s results page. You only have one chance to make a...
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5 Ways to Use Hashtags to Promote Your Dealership - TAAA Blog
Hashtags have been a part of social media since 2007. The first hashtag was used by blogger and product consultant Chris Messina, who proposed it as a way to group or associate certain messages together. The hashtag was made a permanent part of the social media landscape when Twitter started to hyperlink hashtags in 2009,...
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4 Winning Facebook Strategies For Your Dealership - TAAA Blog - December 2021
In the competitive culture of car sales, bringing new customers into your dealership is more difficult than ever. In the past, a well-placed ad with a memorable jingle was all you needed to seal the deal, but today, you need to work harder to get new leads in the door. Younger, more media-savvy buyers balk...
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TikTok for Automotive - TAAA Blog
If you thought no social media app could make a dent in the social video market against the likes of Facebook Watch, Instagram, and Snapchat, think again! Say hello to the wildly popular and extremely fast-growing app, TikTok. What does TikTok do?  Launched in the United States in September 2017, TikTok allows users to create...
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Facebook Marketplace Marketing for Auto Dealers
Facebook Marketplace has been an important tool in many dealers’ belts since its launch, but upcoming changes will disrupt this practice. Beginning in September 2021, Facebook Marketplace will no longer allow the distribution of vehicle listings from partner catalog feeds. Currently, you are able to automate your listings directly from your inventory, but this change...
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Pinterest for Auto Dealers - TAAA Blog
If there’s one thing we’ve learned over our decades of experience in automotive marketing, it’s that Social Media is here to stay. Sites like Facebook, Instagram, Twitter, and TikTok have experienced consistent growth, with social media sites surpassing 4.14 billion users worldwide last year. This explosive growth has led to them being a dominant force...
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