The Automotive Advertising Agency is excited to announce that we are officially able to offer Google’s new Dealership Inventory Program to our valued clients! This new feature augments your dealership’s Google Business Profile on mobile devices with a live feed of your inventory. This unprecedented level of search interactivity is a great way to put your vehicles front and center for prospective shoppers searching for the right dealership. Customers are actually able to view your inventory without ever leaving the Google search page, creating a simple and seamless shopping experience. You can surface your cars for sale on Google which may increase engagement and generate interest in specific vehicles at your dealership.
This new tool is both simple and intuitive. Here’s how it works: whenever an auto intender searches Google for your dealership on their mobile device, your Business Profile will appear at the top of the search. Your profile gives them a useful breakdown of your dealership, including hours of operation, contact information, directions, and Google reviews. With the new Dealership Inventory Program, a live feed of your inventory will automatically appear below the standard Business Profile in a tab, and a button for this feed will also appear at the top of the profile.
Customers are then able to scroll through vehicles, view pricing and mileage, and look at vehicle pictures. Intuitive filters allow shoppers to narrow down their search by new, used, brand, and model down to the trim level. There is even a search function that customers can use to quickly find the exact vehicle they are looking for without ever leaving the search page. Once they find a vehicle they like, they are redirected to a custom listing page with all of its information and easy ways to contact your dealership. All of this works to alert shoppers in their Google search highlighting your online inventory.
The easier access consumers have to your products, the more likely they are to engage with your dealership. This new feature puts each of your vehicles in an online inventory, potentially catching the eye of browsers that might not have planned on searching through your inventory. This could be the best new way to get extra visibility and attract shoppers to your store.
If you would like to utilize this feature for your dealership, just contact the experts at The Automotive Advertising Agency. We have over 250 years of combined media experience, and we can develop a marketing plan tailored to your needs for maximum ROI. Give us a call at 512-610-7300, or contact us at TheAutoAdAgency.com/contact/ for more information.
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