The automotive advertising landscape has evolved dramatically with the rise of Over-the-Top (OTT) and Connected TV (CTV) platforms. With recent changes in streaming habits and spending patterns, it’s clear that dealerships need to be where their audience is — and OTT/CTV is where the action’s at.
July has always been an exciting month for the streaming world, and the most recent data highlights this trend.
When we dive deep into industry-specific spending patterns, the automotive sector emerges as a standout:
Prominent automotive brands like Toyota and Chevrolet provide critical insights:
With such dynamic changes in the automotive OTT/CTV space, it’s crucial to have an expert by your side:
The OTT/CTV landscape is evolving, and the automotive sector is accelerating at full throttle. Brands ready to harness the potential of this platform stand to gain immensely. With TAAA’s expertise, we can help dealerships shift gears smoothly, ensuring they lead the pack in the OTT/CTV race.
Ready to drive your dealership’s OTT/CTV campaigns to success? Connect with The Automotive Advertising Agency to accelerate ahead in the digital advertising highway.