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Best Practices for Buy-Here-Pay-Here Dealerships

World events are changing the way people buy cars. The Covid pandemic, semiconductor shortages, inflation, rising gasoline prices, shipping delays, and now international conflict are all affecting the traditional dealership sales model. Buyers whose finances were affected by the pandemic don’t have the buying power they once did. All these factors combined put Buy-Here-Pay-Here (BHPH) […]

Google Vehicle Ads Launches

Great news for our clients and auto dealers everywhere: Google has officially launched their newest ad format specifically for vehicles! Google Vehicle Ads are a lower-funnel ad format designed to allow dealerships to place ads for their vehicles front and center when a customer searches for a specific vehicle type. These ads include the vehicle’s […]

Customer Reviews: Why You Need Them and How to Get Them

Customer reviews can make or break a business, and car dealerships are no exception. One study found that 90% of auto purchasers conduct research online, and over 90% of consumers trust online reviews as much as personal recommendations. Ignoring the impact reviews have on your dealership can wreak havoc on your bottom line, so it’s […]

Five Tips To Get More Mileage Out of YouTube

These days, advertising on social media is necessary if you want to keep your business competitive, and YouTube is no exception. There are many simple and fun ways to make this versatile platform work for your business. Read on to find out how. When it comes to engaging sales content, video is king. According to […]

Tax Time Strategies for Buy Here, Pay Here Dealerships

Promotions during tax season are nothing new for car dealerships. April 15th has long been considered a day of opportunity for those enterprising dealers who can maximize their profit potential with creative marketing strategies. Buy-here-pay-here (BHPH) dealers are in an especially good position to take advantage of tax refund campaigns as you’re not just selling […]

How to Compete with Carvana

Keeping your dealership relevant in the age of point-and-click touchless buying can be challenging, but dealers still have the upper hand in many aspects of the purchasing process. Here are some key tips to help you maximize your sales potential with the traditional dealership model in the digital world. The Covid-19 pandemic has changed the […]

The Importance of Photos on Your Google Business Profile

Differentiating your business can be difficult, especially in today’s digital world. Managing your online presence and reputation is key to putting your best face forward for potential customers and keeping your business name high in online search rankings. One of the most effective ways to promote your business online and help SEO is regularly updating […]

4 Winning Facebook Strategies For Your Dealership

In the competitive culture of car sales, bringing new customers into your dealership is more difficult than ever. In the past, a well-placed ad with a memorable jingle was all you needed to seal the deal, but today, you need to work harder to get new leads in the door. Younger, more media-savvy buyers balk […]

What Google Business Profile Means for Your Dealership

Google My Business is now Google Business Profile The product and its name have evolved over many years as Google has sought to better build and tailor its tool for local businesses in the United States and markets around the world. Google launched its local product, Google Local Business Center, in 2005. It was rebranded […]

How to Build an Effective Dealership Blog

In the old days, all a dealership needed to stand out from the crowd was a killer TV commercial and maybe a giant inflatable gorilla on the roof. These days, there’s a plethora of things you need to do behind the scenes to stay relevant. One of the most effective tools in any dealer’s belt […]

Online Buying: Best Practices for Capturing the At-Home Market

One of the biggest changes brought on by the COVID-19 pandemic has been the dramatic shift to remote working by a large swath of workers. Millions of workers swapped their morning commute for a trip down the hall, and there’s no going back to the way things were for many companies. As we move forward […]

Say Hello to TikTok, A Wildly Popular Social Media App

If you thought no social media app could make a dent in the social video market against the likes of Facebook Watch, Instagram, and Snapchat, think again! Say hello to the wildly popular and extremely fast-growing app, TikTok. What does TikTok do? Launched in the United States in September 2017, TikTok allows users to create […]