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The Surge in OTT/CTV Spending in the Automotive Sector: Navigating the New Digital Roads
The automotive advertising landscape has evolved dramatically with the rise of Over-the-Top (OTT) and Connected TV (CTV) platforms. With recent changes in streaming habits and spending patterns, it's clear that dealerships need to be where their audience is — and OTT/CTV is where the action's at.
Navigating the Google Vehicle Ads Transition: Moving from Smart Shopping to Performance Max
In the rapidly changing realm of automotive digital advertising, staying ahead of the curve is paramount. Google recently made waves with its announcement about the migration of Vehicle Ads from Smart Shopping campaigns to Performance Max, and it's imperative for dealerships to understand and adapt to this new change.
The Power of Using People’s Faces and Images in Marketing for Auto Dealerships
In an era of information overload, it’s essential for auto dealerships to stand out from the crowd. The digital landscape is cluttered with advertisements, and finding ways to connect with potential customers is more crucial than ever. Studies show that ads featuring real people are more likely to capture attention, resonate with viewers, and foster […]
Bridging the Gap: Merging Digital and Graphic Design Strategies for Auto Dealerships
In today's digitized world, auto dealerships must aim for a unified digital and graphic design strategy. An effective strategy in the hyper-competitive online marketplace aims to grab potential customers' attention within seconds. Graphic design plays a significant role in creating a lasting impression and stimulating consumer action. With 'Positive Positioning', your dealership can stand out […]
Generative AI in Search: Unpacking Its Implications for Auto Dealerships
As we continue to witness the impressive pace of technological innovation, one of the most significant advancements is the incorporation of artificial intelligence (AI) into search marketing. The rise of Generative AI, specifically, presents a transformative shift for the automotive industry. It's crucial that auto dealerships understand and adapt to these changes to connect with […]
The Rise of Threads: A New Opportunity for Auto Dealerships
Exciting things are happening in the world of social media. Meta Platforms, formerly known as Facebook Inc., has launched a new social media platform called Threads. It's not just a new platform; it's a rival for Twitter that's seen explosive growth since its introduction. What is Threads? Threads is a text-based social media platform, designed […]
Maximizing Local Search Rankings for Auto Dealerships in Nearby Communities
Many auto dealerships wish to appear in local search results of neighboring cities where they don't have a physical address. When setting up your website, your provider likely asked you for a list of "nearby communities" or cities to populate your site in areas like title tags and headers. But, here's the reality: randomly appending […]
The Power of Photos: Maximizing Your Dealership’s Google Business Profile
In today's digital age, a picture can be worth a thousand clicks. Online business profiles filled with eye-catching images attract more customer attention and drive higher levels of engagement. This is particularly true when it comes to Google Business Profiles (GBP), the primary platform customers use to find and connect with businesses when searching locally. […]
Dispelling Myths About Site Speed and Its Impact on Google Rankings for Auto Dealer Websites
Site speed is often considered a crucial factor when it comes to Google search rankings, especially for industries with complex websites such as car dealerships. This post aims to debunk the myth surrounding site speed and its impact on Google rankings, especially for complex auto dealership websites. The Unique Challenges of Auto Dealer Websites Websites […]
The Value of Over-the-Top (OTT) Advertising for Car Dealerships
Over-the-top (OTT) advertising has revolutionized the digital advertising landscape, providing numerous advantages to both advertisers and consumers. With the rapid growth of video content since 2020 and the transition away from third-party cookies, OTT advertising platforms have become essential for brands, including car dealerships. In this post, we'll explore the basics of OTT advertising, its […]
Google Analytics 4 (GA4): The Future of Automotive Dealership Analytics
The Automotive Advertising Agency is excited to share insights on Google Analytics 4 (GA4), the latest version of Google's popular analytics platform. As of July 1, 2023, Universal Analytics, the previous version, will be retired. This means users must migrate to GA4 to continue receiving valuable analytics data. While this may seem daunting, it's a […]
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