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Can Social Media help me sell cars?
I can’t find time for social media, you say. Who needs it? It’s a waste of time. And by the way, isn’t a handle something people used in the ‘70s on CB radios? What we would tell you is that utilizing social media to sell more cars is not only beneficial but critical to your […]
How to successfully leverage Instagram with the help of employees.
While many brands and businesses are trying to figure out how to successfully leverage every single social media platform available in order to increase sales and awareness, Instagram remains untapped by many dealerships. There is no such thing as a one-size-fits-all social media strategy and often, cross-platform promotion is not the best approach. Nevertheless, creating […]
Automotive News: Dealership Ad Agencies Find Creative Ways into the NFL Advertising Game
There’s plenty of NFL to go around. While Hyundai’s big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels — even if they don’t have massive ad budgets. For example, ad agency Tier10, which devises campaigns for […]
There is no doubt the digital age has forever changed consumer behavior. The decision to make a purchase is preceded by time spent online reading product and company reviews or asking friends and family about products via social media platforms like Facebook and Twitter. In the world of automotive sales, understanding this type of behavior […]