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How Auto Dealers Can Utilize Facebook Marketplace Effectively

Facebook Marketplace has been an important tool in many dealers’ belts since its launch, but upcoming changes will disrupt this practice. Beginning in September 2021, Facebook Marketplace will no longer allow the distribution of vehicle listings from partner catalog feeds. Currently, you are able to automate your listings directly from your inventory, but this change […]

How Automotive Dealerships Can Use Pinterest Effectively

If there’s one thing we’ve learned over our decades of experience in automotive marketing, it’s that Social Media is here to stay. Sites like Facebook, Instagram, Twitter, and TikTok have experienced consistent growth, with social media sites surpassing 4.14 billion users worldwide last year. This explosive growth has led to them being a dominant force […]

Internet Traffic: What it Means and How to Increase Yours

If you have a website, chances are you’ve heard of internet traffic. In a nutshell, internet traffic is the number of people you have visiting your site. There are several different types of internet traffic, and there are many different methods of boosting them. Here’s a crash course of all the different ways customers may […]

Low-Inventory Dealership Messaging

In the automotive industry, we like to say, “Always Be Selling.” But what do you do when you have a very limited inventory to sell? All across the country, auto dealers are experiencing inventory issues due to COVID-19 related production delays. They’re getting fewer new cars in from the factory, and since there are fewer […]

New Feature: Cars for Sale on Google My Business

The Automotive Advertising Agency is excited to announce that we are officially able to offer Google’s new Dealership Inventory Program to our valued clients! This new feature, also known as Cars for Sale, augments your dealership’s Google Business Profile on mobile devices with a live feed of your inventory. This unprecedented level of search interactivity […]

Be Consistent with your Advertising Investment: Generate More Marketing Value Through Steady Campaigns

When it comes to advertising, the value of consistency cannot be understated. Of course, keeping your message consistent is paramount to memorable marketing, but consistently running your media can be equally if not more important. Keeping your messaging on the air consistently, even during slower buying periods, can exponentially increase your return on investment. Here’s […]

A New Market Emerges in the Wake of COVID-19

They say every cloud has a silver lining, and while COVID-19 has been a particularly dark cloud, there is a silver lining to be found for car dealerships. As we all know, the pandemic has created many unprecedented challenges to nearly every industry in the world, and the automotive sector is no exception. What you […]

The Importance of Black Friday & Year-End Sales Advertising

Should I wait until the end of the year to buy a car? That’s the question many of your customers have been asking themselves since the end of summer. They think that manufacturers and dealers have been saving their best offers for the end of the year, and whether that’s the case or not, it’s […]

Comscore: The Right Tool for the Job

They say a craftsman is only as good as their tools, and that is certainly true for advertising. The Automotive Advertising Agency uses a wide range of media tools and partnerships to effectively plan and run our clients’ campaigns. One such tool is Comscore, an invaluable asset that helps us find the most effective and […]

Stay Positive: The Benefits of Positive Positioning in Automotive Advertising

I want to show you two ways to say the same thing. Here’s #1: “Don’t worry! Avoid the scams and shop our no-hassle dealership!” Now for #2: “At Fiesta Motors, we make it a breeze to get approved for a high-quality used car, truck, or SUV!” Now, which option sounded better to you? The second […]

iOS 14 Is About to Change the Digital Advertising Game

For over a decade digital advertising on phone apps has pretty much been the Wild West. The platform is still basically brand new when compared to established medias such as radio and TV, and advertisers and consumers alike are still working out the best way it should be regulated. Now though, a big change is […]

A New Target for Automotive Advertising on Google

For nearly 20 years, Google has been an integral part of any digital marketing spend. The platform’s dominance makes it an obligatory inclusion for anyone trying to establish an online presence, and the automotive industry is no exception. Targeting audiences based on factors such as gender, age, or zip code have become standard practice, but […]