TikTok Launches New Dynamic Showcase Ads

TikTok is one of the fastest-growing social media platforms in the world. With over 1 billion active users monthly and over 100 million active users in the United States, TikTok is seeing user adoption at rates that make other social media platforms like Facebook and Twitter stand up and take notice. From an auto dealer perspective, the news gets even better: TikTok recently launched Dynamic Showcase Ads, which allow advertisers to reach new audiences with regularly updated content.

TikTok Dynamic Showcase Ads

Dynamic Showcase Ads (DSAs) give advertisers a specialized set of tools to bring in new leads and grow their business through TikTok. Much like dynamic ads on other platforms like Facebook and Instagram, DSAs allow advertisers to create customized video ads using a template that are programmatically filled using information from a product catalog. There are multiple options for video themes that allow for different backgrounds, music, and video format.

How do Dynamic Showcase Ads Work?

These ads work by utilizing your inventory data to create customized videos. Your business’ online inventory is connected to TikTok’s Ads Manager, and their system uses this data to automatically create video ads detailing your available vehicles using one or more templates you select. For the system to work effectively, you need to keep your online inventory up-to-date and stay on top of responses to your ads.

What are the Benefits of DSAs?

Dynamic Showcase AdsThe benefits of this system are manifold:

  1. Create customized ads at scale. The simplicity allows you to advertise a large portfolio of products at scale with little to no intervention on your end. Once you enter your inventory data and select your templates, the system can create hundreds of video ads in only a few minutes, saving you time and money.
  2. Target certain demographics or ad groups. The system allows you to target specific groups of people with your customized ads. You can target potential new customers by specifying certain demographics or groups on the platform, or you can retarget an audience who has shown interest in your brand on other platforms or devices.
  3. Create highly personalized, dynamic content. The ad templates on offer from TikTok are designed to blend seamlessly with user-generated content so DSAs can appear more native and appealing. They can be used to create personalized ad experiences that can be easily retargeted to users who have shown interest in your business.

Ready to Give DSAs a Try?

DSAs represent a great opportunity for dealers in the know. If you think they’re right for your dealership, contact the Social Media experts at The Automotive Advertising Agency today. We can craft a comprehensive social media strategy using DSAs and other tools that will make your business stand out from the competition. Give us a call today at 512.610.7300 or email us at info@theautoadagency.com for more information!

About the author

Michelle Camacho is the President of The Automotive Advertising Agency.