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Automotive Advertising During the COVID-19 Pandemic

In these uncertain times, is a phrase you are going to see a lot during the COVID-19 Pandemic. Everyone is searching for answers, both consumers and advertisers, and it can be difficult to decide which direction to go with your marketing. If you are uncertain what to do with your advertising, The Automotive Advertising Agency […]

Why You Should be on Facebook if You’re Selling a Used Car

At The Auto Ad Agency, we’re always optimizing our strategies to deliver maximum results for our dealership clients. The automotive industry is fast-paced and results-driven, and our marketing plans reflect that. We recommend our clients put money into mediums that are going make an impact, and time and time again Facebook has proven itself to […]

Selling Cars: Harnessing the Power of Social Media for Automotive Dealerships

Social media has continued to evolve since Facebook was made available to the public in 2006. Since that time platforms like Twitter, YouTube, LinkedIn, and Instagram have continued to change the way in which we communicate with the world. Social media platforms have also changed in the way businesses communicate with their customers. It's also […]

Reputation Management & Your Dealership

Sometimes, dealerships consider responding to guest reviews as a low priority. However, it’s an important facet of your overall customer satisfaction strategy and ought to be taken seriously. By responding to customer reviews, it provides the customer a voice, which makes them feel heard. In turn, this gives dealerships an opportunity to improve customer satisfaction […]

The State of TV and Streaming Media in the Time of COVID-19

Since the start of the COVID-19 Pandemic, we’ve all had to live in “The New Normal.” We stay six feet apart, wear masks in the grocery store, and most of our commutes got a whole lot shorter. Coronavirus has changed nearly every aspect of our society, and the way we consume media is no different. […]

Brand Compliance Vs. Legal Compliance

If you’re a dealership owner or manager, there’s a good chance you’re a little familiar with Advertising Compliance, but did you know there is a difference between Brand Compliance and Legal Compliance? At The Automotive Advertising Agency, we deal with compliance guidelines on a daily basis, and have put together this guide to help illuminate […]

Congratulations to Michelle Camacho, President of The Automotive Advertising Agency!

The Automotive Advertising Agency is pleased to announce that Executive Vice President and co-founder Michelle Camacho has risen to become our new President. She assumes the role after a long tenure as Vice President, working to develop the company into a dominant force in the automotive advertising sector. Mrs. Camacho got her start in the […]

YouTube for Car Dealerships

In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than […]

The Wide Reach of Twitter For Auto Sales

With over 500 million active users, Twitter is an important channel of influence in US culture, and that includes the people you’re most interested in finding: potential car buyers. Car dealers all over the country are using Twitter to direct traffic back to their site, to reach out to the community, and to advertise. According […]

Using LinkedIn Effectively to Sell More Cars

Launched in 2003, LinkedIn now has more than 400 million members in 200 countries and territories around the globe. Amazingly, that is less than half of Facebook’s daily users, but LinkedIn is generally considered the professional alternative. The statistics are compelling (data from LinkedIn’s site): Sales professionals who use LinkedIn for social selling are 51% […]

Now More Than Ever, Content Reigns Supreme

The need for compelling content and social media has been more vital for the success of your business. If you still haven’t gotten on board, I have two questions for you: Why haven’t you yet? And more to the point, how are you reading this? In order to stand out from the crowd, you should […]

Can Your Dealership Sell Cars Via Instagram? Yes.

A picture is worth a thousand words. And thousands of dollars, if you use it effectively. Using Instagram, for example, is a great way to share photos of happy customers and their cars and feature inventory. Are you inspired to buy a car from a glossy stock photo? Perhaps not. But if you were following […]