An effective online video marketing strategy is crucial to improving performance, boosting sales, and driving traffic to your automotive dealership. Studies show that over 75% of car-buyers claim that online videos influenced their decision to buy a vehicle, and an additional 40% of potential buyers admit that online videos helped them find a more suitable vehicle compared to other previously considered models.
Given those lofty numbers, it’s more important than ever to get your voice heard on video-driven social media platforms like Youtube, TikTok, and Facebook. But, where do you begin? That’s where The Automotive Advertising Agency comes in. Our industry-leading auto ad experts are endlessly committed to providing automotive dealers top-rated resources and recommendations like these tips to create creative and effective online video content.
1. Start With a Branded Intro
Although it may seem obvious, distinctly branded intro footage allows viewers to immediately recognize your dealership. In tandem with recognizing your dealership, a creatively curated branded intro will also help your targeted audience remember your business. While some portion viewers may not recall the specific offers or messages included in your video, a branded intro ensures that they will be more likely to at least remember the name of your dealership. Examples of a well-crafted branded intro include large-scale logos, animated logo reveals, and mnemonics.
2. Grab the Viewer’s Attention
Experts claim that the average YouTube viewer watches around 5.5 seconds of a 15-second ad before skipping and continuing to watch their selected video. With such little time to make an impression, it is crucial to grab your audience’s attention before it’s too late. For automotive dealers, this could be an announcement of a sales event, the unveiling of an impressive offer, or a statement of en route or in stock inventory.
3. Call To Action
A successful call to action further incentivizes the viewer to take the introductory steps of shopping at your dealership such as viewing your inventory or estimating their current vehicle’s trade value. Compared to more traditional advertising mediums like television or radio, social media outlets like YouTube allow advertisers like you to include action-inciting, clickable annotations throughout your ad.
Clickable Links
An easily visible, clickable link, embedded throughout your entire video will help remove any legwork required by your viewer. By doing this, you position your audience to be one simple click away from your homepage, inventory page, or any other landing page on your dealer website.
The Automotive Advertising Agency
Want to learn more about what The Automotive Advertising Agency can do for your online presence? Drop us a line, we’re ready to help. Call today at 512.610.7300 or contact us at info@theautoadagency.com.
